He renamed the property as the Silverton on December 2, 1997.Ī Bass Pro Shop was added in 2004 as part of a $150 million expansion. Roski took over operations in July 1997, ending his partnership with Boomtown, Inc.
The hotel-casino failed to generate a substantial profit in its early years, due to a poor location. The Boomtown hotel-casino opened on May 20, 1994, and was operated by Boomtown, Inc., which leased the facility from Roski. Roski built the project through a company of his, with financing from Boomtown, Inc. to build a hotel and casino on 56 acres of the property. In 1993, he partnered with Boomtown, Inc. Roski purchased an 80-acre parcel in 1989, and originally planned to build an industrial warehouse on the site, before deciding on a casino instead. It is owned and operated by Ed Roski Jr., and is located three miles south of the Las Vegas Strip. It features a rustic lodge theme and a 65,556 sq ft (6,090.4 m 2) casino. Silverton (formerly Boomtown Las Vegas) is a 300-room hotel and casino in Enterprise, Nevada, near the southern end of the Las Vegas Valley.
